An in-depth, hands-on exploration of the online customer journey with modern AI tools embedded at every stage. Students learn to design effective digital marketing campaigns on any channel, supported by AI-driven research, content creation, automation and analytics, with real-time Pakistani-market case studies throughout.
Information Technology
Intermediate
Digital Marketing & SEO (AI-Integrated)
AI-integrated digital marketing and SEO - websites, content, Meta and Google Ads, CRM funnels, automation and analytics for the Pakistani market.
Course Introduction
What You'll Learn
- Digital marketing fundamentals and the AI-integrated customer journey
- On-Page, Off-Page, Technical, Local SEO and Answer Engine Optimization
- Social media platforms, algorithms and content strategy
- Paid advertising on Meta Ads, Google Ads and YouTube
- CRM, sales funnels and email automation (GoHighLevel)
- Marketing automation with n8n and Google Analytics 4
Why Choose This Course?
Expert Instructors
Learn from certified, industry-experienced trainers.
Hands-on Training
80% practical, project-based learning approach.
NVQF Certified
Internationally recognized qualification.
Job Placement
Industry linkages and placement support.
Course Content
Comprehensive curriculum covering all aspects of this trade.
Weeks 1-3
Foundations & Websites
- Digital marketing basics
- Website building
- AI tools setup
Weeks 4-6
SEO & AEO
- On/Off-page SEO
- Technical & local SEO
- Answer engine optimization
Weeks 7-8
Social & Content
- Platforms & algorithms
- Content strategy
- AI content
Weeks 9-10
Paid Ads
- Meta Ads
- Google Ads
- YouTube Ads
Weeks 11-13
CRM, Automation & Freelancing
- Funnels & email
- n8n automation
- Fiverr & Upwork
Eligibility Criteria
Entry Level
Intermediate (Matric / FA / FSc) with basic computer literacy.
Career Opportunities
After completing this course, you'll be qualified for various roles.
SEO Specialist
Rank websites and content
Paid Ads Specialist
Run Meta & Google campaigns
Social Media Manager
Manage brand channels
Ready to Start Your Journey?
Join thousands of students who have transformed their careers through NAVTTC training programs.